Thursday, December 15, 2011

New Poster for The Amazing Spiderman

Hi eveyone. I just wanted to share this new promotional poster that Sony and 20th Century Fox recently put out for The Amazing Spiderman. So far I have really been digging the edgier, less campy approach the film seems to be taking toward Marvel's most misunderstood wall-crawling hero. This new poster seems to further emphasize the film's darker, more serious tone with its subtle use of shadow and veiled light to render Peter climbing a wall with his silhouette taking on the shape of his aracnid alter-ego. Perhaps this is meant to represent Peter's internal struggle in the film with the stone walls being symbolic of him feeling trapped by the circumstances of his life and Spiderman is his only escape. Printed at the bottom of the poster are the words "The Untold Story." This suggests to me that we will be getting a much more personal and intimate look at Peter Parker and the circumstances surrounding his becoming Spiderman that is perhaps more ambiguous and multi-layered than the typical, formulaic superhero origin story. That is what I am hoping for anyway. I can't get over how grim and moody this poster is. Contrasted with the bright lighting and radiant colors of the 2002 Spiderman poster below one can clearly see how much this new series is attempting to differentiate itself tonally from the previous Raimi/Maguire franchise. Definately looking forward to seeing more in the near future.



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